CCPC Launches New Consumer Awareness Campaign to Empower Shoppers Across Ireland
June 17, 2025
The Competition and Consumer Protection Commission (CCPC) is proud to announce the launch of its latest consumer awareness initiative aimed at equipping shoppers with the knowledge and tools to make informed purchasing decisions. This campaign underscores the CCPC’s commitment to fostering transparency in the marketplace and protecting consumer rights.
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Know Before You Buy
The new campaign, titled Know Before You Buy, will provide consumers with essential information on pricing transparency, online shopping rights, and dispute resolution processes. It will feature a series of educational resources, public workshops, and digital outreach efforts to enhance consumer confidence across Ireland.

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Chairperson Brian McHugh said:
“Our goal is to ensure that every consumer in Ireland is empowered with the right knowledge to make confident purchasing decisions. Transparency in the marketplace benefits everyone—consumers, businesses, and the economy at large.”
The CCPC encourages all consumers to take advantage of the resources available through the campaign, visit its official website for guidance, and participate in upcoming workshops.
For media inquiries, please contact: communications@ccpc.ie
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